All Tools

MINDSPACE Framework

Learn More
Messenger
  • Local influencers promote cleanliness

  • School campaigns against littering

  • Community-led clean-up drives

Incentives
  • Reward for cleanest locality

  • Discounts for litter-free shops

  • Tax benefits for eco-friendly businesses

Norms
  • Social pressure to keep city clean

  • Peer-led cleanliness initiatives

  • Celebrating litter-free areas

Defaults
  • Trash cans in every street corner

  • Easy access to recycling centers

  • Public dustbins with clear labels

Salience
  • Eye-catching anti-littering posters

  • Brightly colored trash cans

  • Interactive garbage disposal installations

Priming
  • Reminders of cleanliness before events

  • Highlighting success stories of clean cities

  • Visual cues of consequences of littering

Affect
  • Emotional appeals to keep city clean

  • Nostalgic reminders of clean past

  • Guilt-inducing messaging for litterers

Commitments
  • Public pledges to keep city clean

  • Volunteer sign-ups for clean-up drives

  • Businesses signing eco-friendly commitments

Ego
  • Public recognition for cleanest locality

  • Shaming for littering behavior

  • Cleanliness as a status symbol